Wanderlust Union has been appointed as the communications partner for The Peninsula in Australia. The remit will include strategy, communications, PR, media relations, partnerships, and talent and influencer integration for the brand.
The Peninsula joins Wanderlust Union’s expanding travel portfolio including The House at Lizard Island, The Thinking Traveller, Halcyon House, The Surf Yamba and The Oaks Ranch to name a few.
Speaking of the appointment Carson Glover, Vice President Brand Marketing and Communications said "Consolidating our communications and public relations initiatives in Australia was an important, strategic step to secure and build brand awareness in this important market. Revered for their deep understanding of travel and luxury hospitality, and enviable media relationships, along with local expertise and experience, made Wanderlust Union an ideal partner for The Peninsula."
Wanderlust Union founder and director, Sophie Baker said “We are delighted to add The Peninsula to our expanding client roster. The group, known for their luxurious international portfolio of hotels, from Beverly Hills to Tokyo, offers impeccable and intuitive service and immersive guest experiences.”
“With a continued increase in Australians recommencing international travel, and the exciting launch of two new Peninsula properties in Istanbul and London in 2023, we feel confident the brand will continue to resonate in this market. In addition, with Hong Kong being a familiar hub for long-haul flights, heritage properties such as the legendary Peninsula Hong Kong, also offer a unique experience for business and leisure travellers. We feel honoured to be able to share The Peninsula’s stories and are looking forward to driving meaningful and measurable results for the brand.”
The Peninsula is the world’s leading luxury hotel brand, owned and operated by The Hongkong and Shanghai Hotels, Limited (HSH) which was incorporated in1866. HSH has a proud heritage as Asia’s oldest hotel company still in operation. The flagship Peninsula hotel opened its doors in Hong Kong in 1928. Today The Peninsula Hotels portfolio comprises of 11 hotels in Hong Kong, Shanghai, Beijing, Tokyo, New York, Chicago, Beverly Hills, Paris, Istanbul, Bangkok and Manila. The Peninsula London is currently under development.
