To mark 10 years, Wanderlust Union client, Halcyon House, has teamed up with Australian luxury lifestyle brand Business & Pleasure Co. to reimagine the hotel’s iconic poolside and terrace experience for Summer 25/26.
Known globally for their vintage-inspired outdoor collections, Business & Pleasure Co. has previously collaborated with standout destinations including The Beverly Hills Hotel, Soho House, and Belmond. This latest partnership brings together two design-led brands with a shared focus on quality, atmosphere, and experience.
But this is more than just a visual refresh, it’s a thoughtfully curated lifestyle collaboration rooted in aesthetic harmony, aligned values, and a guest experience that feels elevated yet effortless.
Business & Pleasure Co.’s signature umbrellas, soft pastel palette, and vintage-inspired detailing integrate seamlessly into Halcyon’s laid-back luxury setting. The result? A Slim Aarons-esque seasonal takeover that feels glamorous, layered, photogenic, and perfectly on-brand, a visual moment designed for sun-drenched days and golden hour storytelling.
The collaboration also extends into a broader lifestyle-driven guest experience celebrating Halcyon House's 10th birthday, a $10 birthday Paloma served all October at Paper Daisy, daily poolside margarita hour, paired with a relaxed Mexican-inspired bar menu, Ocean Air Cinema, a new alfresco film series exclusive to in-house guests and a nostalgic, playful touch: a miniature birthday cake delivered in-room upon check-in
These aren’t standalone promotions, they’re part of a cohesive hospitality lifestyle narrative that speaks to modern travellers’ desire for immersive, design-led experiences.
At Wanderlust Union, we see this as a case study in how hospitality brands can craft meaningful partnerships that go beyond aesthetics, delivering rich, memorable experiences and long-term brand value through thoughtful, values-aligned storytelling.
