BESPOKE PR SERVICES FOR luxury travel, lifestyle, HOSPITALITY
& DESIGN BRANDS.
The competition is infinite – their messages relentless. In today’s market, many brands shout, assuming quantity guarantees results.
We know high-end consumers require a different approach. In a word, they seek something better. They demand discerning, intellectually
nourishing content that resonates on a deeper level.
At Wanderlust Union, we translate this understanding into strategic, high-impact PR campaigns. As Sydney’s leading luxury PR agency, specialising in travel, lifestyle, hospitality, property and design communications, we craft campaigns that not only capture attention but also build prestige, ignite relationships, and drive measurable commercial results.
Every project is led personally by our founder, Sophie Baker, ensuring senior expertise, meticulous attention to detail, and a bespoke
approach rarely found in larger agencies.
Sectors We Work In:
Luxury Travel PR – global hotel groups, boutique resorts, destination marketing
Lifestyle & Hospitality PR – dining, wellness, culture, experiences
Property PR – premium real estate, second homes, investment developments
Design & Interiors PR – architecture, interiors, makers, brands
Every campaign is bespoke — designed to inspire, connect, and deliver lasting influence across the luxury travel, lifestyle, hospitality, property and design sectors. Wanderlust Union works intimately with clients, brands and influencers across multiple platforms, building strong,
unexpected content that ignites relationships throughout the customer lifecycle. We are for pragmatic and generous gestures
that deliver, both on audience engagement and commercial imperatives.
Every project is individual – and we relish in the details.
“If I only had two dollars left, I’d spend one on PR”
STRATEGIC COMMUNICATIONS AND PUBLIC RELATIONS
Through a pragmatic approach to media and public relations, we ensure your brand secures esteemed earned media, across every relevant touch point. Wanderlust Union guides clients through the full circle: paid and owned media inspires shared media, with measured flow-on effects to earned media coverage.
BRAND PARTNERSHIPS
Powerful collaborations are at the heart of success in luxury travel, lifestyle, hospitality, and design. Wanderlust Union makes those crucial connections a reality, connecting your brand with influential, aligned partners, creating high-impact relationships that amplify visibility, expand reach, and elevate your presence in the market.
CONTENT GENERATION AND MARKETING
Service is a watchword for modern luxurians – and it’s a concept that goes beyond in-person communications. We work hard to certify owned media is highly responsive, bespoke, intuitive and shareable, facilitating easy discoveries through search and social channels. Innovation begins at home.
Some previous projects include:
Sailing in Style, Hamilton Island ‘HAPPY’, Ultimate Instameet, We Are Handsome: Return 2 Paradise.
DIGITAL INFLUENCER MARKETING
The success of travel, luxury, dining and lifestyle brands are increasingly shaped by digital influencers. We guide affiliations-subtlety and authenticity is key -building beneficial partnerships that feel almost serendipitous for both our clients and influencers. We harness an enviable black book of digital influencers to amplify messages and reach new consumers.
SOCIAL MEDIA STRATEGIES
With award-winning expertise in social media activations, director Sophie Baker is constantly employing social networks to the advantage of brands. Rapidly ascending platforms are used to proliferate your messages and grow communities, from the ground up.
OTHER SERVICES
Other services include: Press office, bespoke and media events, product launches, experiential consumer events, partnerships & promotions, branding & creative production, VIP & celebrity relations, ambassador programs, profile building and famil management
