COMMUNICATIONS AND PUBLIC RELATIONS

Through a pragmatic approach to media and public relations, we ensure your brand secures esteemed earned media, across every relevant touch point. Wanderlust Union guides clients through the full circle: paid and owned media inspires shared media, with measured flow-on effects to earned media coverage. We harness an enviable black book of digital influencers to amplify messages and reach new consumers.  


If I only had two dollars left, I’d spend one on PR
— Bill Gates

CONTENT GENERATION AND MARKETING

Service is a watchword for modern luxurians – and it’s a concept that goes beyond in-person communications. We work hard to certify owned media is highly responsive, bespoke, intuitive and shareable, facilitating easy discoveries through search and social channels. Innovation begins at home.

Some previous projects include Sailing in StyleHamilton Island ‘HAPPY’Ultimate InstameetWe Are Handsome: Return 2 Paradise.

 

SOCIAL MEDIA STRATEGIES

With award-winning expertise in social media activations, director Sophie Baker is constantly employing social networks to the advantage of brands. Rapidly ascending platforms are used to proliferate your messages and grow communities,
from the ground up.

STRATEGIC BRAND PARTNERSHIPS

Your business doesn't exist in a vacuum. Every day it comes into contact with competition – but also with hotels, wineries, restaurants and talent whose influence can be leveraged to mutual advantage. Wanderlust Union makes those crucial connections a reality. 

 

TALENT REPRESENTATION 

The success of travel, dining and lifestyle brands are increasingly shaped by digital influencers. Wanderlust Union represents a core group of personalities: individuals with a singular eye and voice. We guide their affiliations – subtlety and authenticity is key – building beneficial partnerships that feel almost serendipitous. 

Meet the influencers → 

 

TRAVEL TOURS WITH DIGITAL INFLUENCERS

A highly nuanced offering, our travel tours are inspiring and ultra-personal, taking perceptive and like-minded travellers to insider-only venues. Guided by a Wanderlust Union digital influencer, each expedition is community-focused, creating sense of shared wonderment and memory-making encounters.

Small groups enjoy pop-up dinners in exotic locations, sift through vintage furniture in the south of France, or take foraging and cooking classes in Puglia. In a new form of peer travelling, they explore untouched Mexican shrines or take private appointments with Jaipur’s leading jewellers and Ikat craftsmen, before spending the night in a stately Indian palace. It’s an adventure curated by expert eyes, bringing audiences to secret addresses, up-close with influencers.

Meet the influencers →