Wanderlust Union is delighted to announce our appointment as the PR agency for Sofitel Sydney Wentworth, a landmark in luxury hospitality and an icon of French elegance in Australia’s most cosmopolitan city.
This new client partnership further consolidates our work at the intersection of luxury, travel, destination marketing, and lifestyle communication; and reinforces Wanderlust Union’s position as a leading luxury hotel PR agency in the region.
Nestled in the heart of the Sydney CBD, Sofitel Sydney Wentworth is a heritage-listed hotel renowned for its timeless architecture and storied history. Following a $77M dollar refurbishment in 2024, the hotel is now the epitome of sophistication and modern luxury.
As the hotel enters a new era, Wanderlust Union has been engaged to support a communications strategy that reimagines the property as not just a place to stay, but a cultural, wellness, and lifestyle destination in its own right.
Our scope of work includes strategic storytelling across the hotel’s wellness offering, in-room experience, and brand partnerships, while continuing to position Sofitel Sydney Wentworth as a key player in Sydney’s luxury hotel landscape.
At Wanderlust Union, our work is rooted in place-led brand storytelling that resonates with the modern traveller through experiential luxury. Our shared commitment to Art de Vivre makes Sofitel Sydney Wentworth a perfect partner and a proud addition to our growing travel and destination marketing portfolio.
