The Peninsula Hong Kong Launches Analogue Record Series at Felix

As luxury hospitality continues to evolve through experience-led storytelling, The Peninsula Hong Kong introduced The Analogue Record Series—a new weekly music concept that brought vinyl culture, curated sound and elevated dining together at its iconic rooftop venue, Felix. Launched in April 2026, the series transformed the Philippe Starck-designed space into an intimate, analogue-inspired lounge, reinforcing The Peninsula Hotels’ position at the forefront of immersive luxury experiences.

Held every Thursday evening, the series was presented in partnership with The Wake Concept Listening Room and featured vinyl-only DJ sets from a rotating line-up of respected local and international talent. Guests experienced genre-spanning sounds—from soul and jazz to Balearic and funk—delivered through carefully curated sets designed to create atmosphere without overpowering conversation. Set against sweeping views of Victoria Harbour, the experience evolved throughout the evening, blending music, mood and setting in a way that defined modern luxury hospitality.

The Analogue Record Series also introduced a nostalgic yet refined culinary offering, designed to complement the vinyl-led concept. Felix’s Chef de Cuisine created a playful menu of elevated snacks—from reimagined shrimp toast to gourmet popcorn and mini burgers—each presented with subtle nods to retro music culture. Alongside this, a collection of signature cocktails crafted by the hotel’s Head Mixologist drew inspiration from the ritual of playing records, delivering a multi-sensory experience that balanced creativity with precision.

At its core, the series reflected The Peninsula Hotels’ long-standing ability to bridge heritage with contemporary culture. By reinterpreting analogue music traditions through a modern luxury lens, the brand continued to create meaningful, design-led experiences that resonate with today’s global traveller.

As the Australian PR partner for The Peninsula Hotels, Wanderlust Union plays a key role in translating global brand stories for the local market. Recognised as a leading luxury PR agency in Sydney, and a specialist in travel and hospitality PR and strategic communications, Wanderlust Union is also known as a trusted travel PR agency in Australia, working with hotel and tourism brands to deliver impactful communications that connect with modern luxury audiences and elevate brand presence.

Sofitel Sydney Wentworth Partners With Mason Balzac for FESTIVE SEASON

Wanderlust Union client, Sofitel Sydney Wentworth, has launched its new festive collaboration with design house Maison Balzac.

This season, the hotel has transformed into a candlelit Christmas setting featuring a Maison Balzac tree styled by Elise Balzac, adorned with the brand’s cult Pomponette coupes and velvet bows crafted by celebrated Sydney florist Dr Cooper.

Maison Balzac’s signature décor brings a chic design to the lobby, balancing sculptural design with warm, seasonal charm.

The festive program also includes a nightly Candle & Light Ceremony, a nod to French Christmas customs, linking Sydney with Paris, the City of Light. Guests are invited to Club Millésime to experience the ‘Thirteen Desserts’, a selection of sweet treats inspired by Elise’s childhood in the South of France. Featuring citrus, spice, chocolate, nougat and other classic flavours, the offering celebrates the generosity and conviviality of French festive gatherings.

For a more immersive moment, guests can book the Candle Room Experience, where rooms are softly illuminated by hundreds of candles and paired with music from a Devialet speaker. The experience includes a bottle of Pommery Champagne, a Sofitel Candle and a Maison Balzac ‘Everything Plate’ to take home.

This collaboration was dreamt up by Wanderlust Union and highlights creativity and craftsmanship, along with offering guests a sensory-led festive experience in the heart of Sydney.

Wanderlust Union founder and director, Sophie Baker, named finalist in The 2025 Travel Weekly Woman in Travel Awards

We’re incredibly proud to share that our founder and director, Sophie Baker, has been named a finalist in the 2025 Travel Weekly Women in Travel Awards for PR Professional of the Year.

As Wanderlust Union proudly marks ten years in business, this recognition is a meaningful reflection of Sophie’s vision and leadership, a decade dedicated to creativity, strategy and storytelling across the worlds of luxury travel, lifestyle and hospitality communications.

Sophie continues to shape Wanderlust Union’s distinctive approach to luxury travel PR and brand communications, celebrating the people and places that make travel truly extraordinary.

We also extend our warmest congratulations to all the finalists, including Jill Collins and Amanda Bolger, whose talent and leadership continue to elevate the travel industry.

Here’s to the remarkable women shaping the future of travel  - and to our own Sophie Baker, leading with creativity, style and purpose. Go Sophie!

Wanderlust Union Clients Honoured in MICHELIN Key Awards

Last week, in the heart of Paris, the MICHELIN Guide unveiled its first-ever MICHELIN Key awards across Australia, New Zealand, Fiji, and French Polynesia, marking a new chapter in the recognition of exceptional hospitality. 

Already known globally for its culinary accolades, the MICHELIN Guide’s expansion into hotel excellence is a milestone that underscores the growing sophistication and discernment of luxury travellers.

At Wanderlust Union, we are proud to see several of our clients honoured in this inaugural selection, a true testament to their dedication to craft, service, and story.

Lizard Island Resort, the only Australian property to receive the prestigious Three MICHELIN Keys, including special mention of Wanderlust Union The House at Lizard Island, a private ultra-luxury private estate bookable via the Resort. This recognition affirms the property’s status as one of the most exclusive and extraordinary destinations in the Southern Hemisphere.

Basq House, Byron Bay’s design-led boutique hotel received a well-deserved MICHELIN Key. With its distinctive architecture, relaxed sophistication, and deep sense of place, Basq House continues to set the standard for modern coastal luxury.

Internationally, The Peninsula Hotels,  another valued Wanderlust Union partner,  earned multiple MICHELIN Keys, reinforcing their reputation for timeless elegance and impeccable service, including Three MICHELIN Keys for The Peninsula London and Two MICHELIN Keys each for The Peninsula properties in Istanbul, Hong Kong, and Shanghai

The MICHELIN Keys were created to help travellers easily identify hotels that offer more than just luxury, properties that deliver unique experiences, authentic character, and a strong sense of hospitality. With only a small percentage of hotels receiving MICHELIN Keys, this new accolade is set to become one of the most coveted distinctions in the global travel space.

At Wanderlust Union, we are honoured to help tell the stories of these remarkable properties, through media engagement,  strategic brand partnerships and narrative-driven campaigns that connect with today’s most discerning travellers.

Congratulations again to all MICHELIN Key recipients. We look forward to continuing to champion the very best in global travel.

Halcyon House Named One of Australia’s Top 10 Boutique Hotels by Gourmet Traveller

At Wanderlust Union, we’re proud to partner with brands that shape the future of luxury travel – and we couldn’t be more thrilled to celebrate our client Halcyon House, recently named one of Gourmet Traveller’s Top 10 Boutique Hotels in Australia. Alongside Halcyon House’s remarkable vision, impeccable service, and stunning property, we see this recognition as a celebration of the power of consistent, brand-led storytelling in luxury hospitality.

Located on the coastline of Cabarita Beach, Halcyon House has redefined what boutique accommodation in Australia looks and feels like. Once a 1960s surf motel, it was transformed into an elegant coastal retreat that balances maximalist design with laid-back luxury. With its signature patterned walls, vintage furnishings, and Mediterranean flair, it continues to be one of the most photographed and beloved boutique hotels in the country – and for good reason.

But Halcyon House is far more than just visually iconic. From its acclaimed restaurant Paper Daisy, known for its local produce and refined beachside cuisine, to the intimate guest experience and attention to detail throughout the property, every part of the brand has been built with thought and intention.

This year, Halcyon House celebrates 10 years of boutique excellence - a decade of bold design, elevated hospitality, and a brand story that has remained as relevant and inspiring as ever. As a PR agency focused on luxury travel, lifestyle, food, wine and design, we’ve worked closely with the Halcyon team to ensure their brand message resonates in the right markets, at the right time.

We have championed Halcyon House even before its doors officially opened. A decade on, we are proud to continue handling their PR and communications, helping to cement their reputation as one of Australia’s most celebrated boutique hotels. This long-standing partnership is a testament to what we do best as a luxury travel PR agency: shaping perceptions, building enduring brand equity, and creating narratives that resonate with discerning travellers around the world.

Their inclusion in Gourmet Traveller’s Hotel Guide is a well-deserved honour and a timely reminder that great hospitality is both an art and an experience. Congratulations to Halcyon House for continuing to lead from the front.