Wanderlust Union is delighted to announce its appointment as the Australian public relations agency for Cap Karoso, the internationally acclaimed luxury resort on Indonesia's spectacular Sumba Island.

The partnership will see Wanderlust Union lead Cap Karoso's Australian communications strategy, delivering media relations, strategic publicity, brand storytelling, hosted media stays, influencer partnerships and ongoing press office management to elevate the resort's profile among Australian luxury travellers.

One of Indonesia's Most Exciting Luxury Hotels

Located on the untouched western coastline of Sumba, just one hour from Bali, Cap Karoso has quickly established itself as one of Southeast Asia's most exciting luxury destinations.

Blending contemporary design with regenerative farming, exceptional dining, wellness and authentic cultural experiences, the resort offers a fresh vision for luxury travel—one deeply connected to place and community. Its innovative approach has earned international recognition, including a coveted MICHELIN Key and accolades in the Condé Nast Traveller Readers' Choice Awards, cementing its place among the world's most exciting hotels.

A Culinary Event Putting Sumba on the Global Stage

A key focus of Wanderlust Union's communications programme will be the 2026 Sumba Food Festival, taking place from 5–18 October.

Returning for its second year, the festival will welcome eight of the Asia-Pacific's most celebrated chefs—including Michelin-starred talent and Asia's 50 Best alumni—for an intimate series of collaborative dinners, farm-to-table experiences and cultural immersions that celebrate the extraordinary produce, people and traditions of Sumba.

Building Cap Karoso's Profile in Australia

As Cap Karoso's Australian PR partner, Wanderlust Union will deliver an integrated communications programme encompassing strategic communications, media relations, editorial storytelling, luxury travel and lifestyle publicity, journalist famil programmes, influencer engagement and thought leadership.

"Cap Karoso is exactly the type of visionary hospitality brand we love to represent," said Sophie Baker, Founder and Managing Director of Wanderlust Union.

"It's more than a luxury resort—it's helping redefine Indonesia's luxury travel landscape through meaningful experiences, sustainability and exceptional storytelling. We're excited to introduce Australian media and travellers to one of the region's most remarkable destinations."

We look forward to helping tell the next chapter of the Cap Karoso story and showcasing why Sumba is fast becoming one of the world's most exciting emerging luxury destinations.