I had the pleasure of working closely with Sophie Baker over a three-year period at Hamilton Island. During this time, Sophie consistently demonstrated a deep understanding of the luxury travel sector, combined with a sharp strategic mind and an innate sense for brand alignment. Sophie’s experience in the high-end market is extensive. At Wanderlust Union, she has built a strong reputation for delivering tailored, high-impact PR campaigns that speak directly to discerning audiences. Her approach is polished, precise, and always aligned with brand values. Her relationships across media, trade, and luxury networks are second to none. Her industry reputation is impeccable. She brings professionalism and integrity to every engagement. Sophie operates with confidence and clarity, always putting the brand’s reputation and strategic objectives first. I have full confidence in Sophie, she understands luxury, lives its standards, and consistently delivers results that elevate brand perception and market position.
Kathryn O’Brien, General Manager Australia, Air New Zealand
