We were delighted to see this real estate feature in The Australian Financial Review for Wanderlust Union client Paradoor.
Securing Tier A earned media coverage doesn’t happen at the click of a finger and can take time —it takes a strategic approach, consistent pitching, and a deep understanding of a publication’s editorial themes and direction.
Great PR is about crafting the right story, nurturing relationships with journalists, and following up with well-paced diligence and care. This piece is a testament to that process, and we couldn’t be more pleased to see it land for Oliver Howard and the Paradoor team.
Thank you to Michael Bleby, Deputy Property Editor for sharing with AFR’s loyal readers.
