Wanderlust Union is without doubt one of the best travel public relations companies in Australia. I have known the company’s director, Sophie Baker, in a professional capacity for over a decade and worked with her on many stories - big and small.Sophie and her team have an excellent understanding of what kinds of stories will suit WISH magazine and always deliver what they promise. Wanderlust Union knows how to effectively engage with us and has the patience to see things through to fruition even when it might be months away. Put simply, they are a joy to work with.

David Meagher
Former editor or WISH magazine and newly appointed editor of Australian Gourmet Traveller

My dealings with Wanderlust Union since 2015 have all been characterised by professionalism, prompt attention and seamless organisation. Whether arranging a quick visit to Halcyon House, teeing up Smith Hotels stays in Europe or pulling together an unforgettable itinerary in the Ionian Islands with The Thinking Traveller, there has never been an issue. I can’t think of many other PR companies I could say this about. Sophie and her team have a special gift for smooth operations in the notoriously unpredictable world of travel. 

Kendall Hill
Freelance journalist and regular contributor to Travel + Luxury magazine & The Australian Financial Review

I am writing to recommend Sophie Baker, with whom I have worked for a number of years as the former Editor-in-Chief of Vogue Australia, and subsequently across several luxury prestige lifestyle titles, including Harper's Bazaar and Belle.Sophie is an outstanding publicist and strategist, consistently creating seamless experiences for media at the highest level. She is calm, courteous, and thorough, with an innate understanding of brands and positioning. She has adapted graciously to the many changes in the industry, remaining loyal to her traditional media contacts while also recognising and nurturing new content channels for her clients. I recommend Sophie, and the wider team at Wanderlust Union, without hesitation. 

Kirstie Clements
OAM & Freelance journalist – luxury & travel focus