Working with Sophie Baker and Wanderlust Union on the launch of Basq House Byron Bay was one of the most thoughtful and results-driven PR experiences we’ve had. From day one, we had direct access to Sophie — a rarity in today’s agency landscape — and the benefit of her 25+ years of experience and deep media relationships. The campaign was highly personalised, strategically led, and delivered exceptional domestic and international earned media coverage — carefully targeted for quality over quantity - across luxury, lifestyle, and travel publications.
Importantly, the earned media didn’t just look good — it had genuine impact. We saw a meaningful impact on bookings, and it significantly bolstered brand awareness and long-term brand equity during a critical launch period. We wouldn’t hesitate to work with Sophie and Wanderlust Union again. They’re a rare agency that combines senior strategic thinking with creative execution — and they truly care.
David Jones, Partner, Jeremy & Jones, Hotel Operators of Basq House Byron Bay
