The term ‘jetsetter’ is often bandied about gratuitously, but in the case of Nadia Fairfax it’s a perfect fit. The editor, content creator and model spends much of her time travelling between New York and Sydney—staying in boutique hotels and working from airport lounges—and has become one of Australia’s biggest icons in the realms of fashion and luxury travel.
Fairfax’s blog—Fairfax Journal—is a sharp, highly curated and occasionally mischievous edit of what to want and wear. It’s also a powerful tool for authentic branded communications, as is her Instagram, with its 167K+ fan-base. With a loyal, focused following who trust her eye for craftsmanship and quality, it’s little wonder Fairfax is so in-demand as an influencer and ambassador: she represents Samsung globally, plus Elizabeth Arden and Coach, and is a regular contributor to Vogue.com.au. She’s also a major player in the cult-favourite series Fashion Bloggers TV, which screens on E around the globe: in Australia, South East Asia, Europe, the UK, USA and South Africa.
Think of Fairfax’s stamp of approval as a barometer of sorts—whether it’s which hotel to hang in or which people to be seen with—she knows what’s hot, right now. Fairfax is all of it: elegant, witty and ultra-professional. A connector with a background in public relations. A former elite gymnast who knows how to stay fit. A fixture of international street style blogs with a knack for pulling together photo-worthy looks. And most importantly, a ‘maker’—that is, a woman who can elevate brands to be chicer, cooler and instantly desirable, with an effortlessness that’s all her own.
Instagram 183+K + Facebook 9k + Blog
Few digital influencers can boast a career as prolific as Megan Morton - or an audience that hangs so determinedly onto their every word. Morton’s interior styling work spans the covers of countless lifestyle mainstays, from Vanity Fair to Vogue Living and Inside Out. Her award winning books are generous coveted objects, rich with cross-disciplinary influences, and published by leading houses like Penguin and Thames and Hudson.
The School, once Morton’s light-filled, airy Sydney styling studio, has expanded to a DIY styling and craft powerhouse in Australia and New York, running beginners to master-level classes that sell out fast. Unorthodox, joyful and impeccably on-point, Morton is an expert stylist and keen traveller, frequently profiled by Vogue, Belle, Australian Financial Review and The Design Files.
MM Instagram 88.8+K + The School Instagram + 40.7
Rhiannon Taylor may have been born in Melbourne, but you’d never know it. The sought-after editorial photographer—who perfected her craft at RMIT and counts heavyweights including US Conde Nast Traveller, Gourmet Traveller and TIME among her clientele—seems to find herself at home in other, less familiar places, be it the verdant Ceylon Tea Trails of Sri Lanka’s Bogawantalawa Valley or impossible blue waters of the Maldives.
In 2014, Taylor launched In Bed With, a digital lifestyle platform that has the sleek production value and whip-sharp editorial of a glossy magazine. There, she acts not only as a travel, lifestyle and interiors photographer, but also as a writer and editorial director, managing a small team of contributors. Fast establishing itself as a go-to authority on luxury accommodation, In Bed With expertly curates the world’s best, most beautiful and under the radar resorts—often in far-flung locations—with thoughtful analysis of the design details that others overlook.
Instagram is a powerful tool for any globetrotting influencer—and Taylor’s account, with its 80.3K following, is no exception. In fact, the photo-sharing app is where much of In Bed With’s audience first discover the site, transfixed by sweeping views of far-away places, and the intimate insides of must-book hotels. In 2017, Travel and Leisure ranked her Instagram as one of the top 50 on the planet, hailing its “miniature reviews [that narrow in] on the details in the fabulous hotels she stays in.”
Instagram 102.2K + Facebook 8,500 + blog
Where’s Brent Been? As a conversation opener, the question is far from a banal pleasantry, luxury travel agent and blogger Brent Wallace is always on the move. For over a decade, Wallace’s advice and bespoke trips have been a well-kept secret of high-flying luxurians, eager to uncover the destinations no one else will.
As the director of multiple travel companies, including Travel Emporium by Fairflights and Riche Luxury Travel, Wallace arranges bespoke escapes for his clients. Think cool West Hollywood hideouts and intimate Moroccan Riads. His blog, Where’s Brent Been, documents it all in whip-smart writing and vivid imagery, confirming Wallace as a leading authority in high-end travel. With a fast-growing and affluent audience, he’s expertly positioned to share insider knowledge on everything from jet-set destinations, luxury hotels, haute cuisine to jet-set men’s style.
Brent sat on the judging panel for the 2014 Australian Traveller Awards, alongside other Australian travel and lifestyle icons, and is personally invited to attend exclusive invite-only luxury travel shows, including ILTM (International Luxury Travel Market held in Cannes each December), Limited Edition Miami and pure Morocco.
Instagram 21.9k + Facebook 2,105 + Twitter 2,213 + blog
KAREN BELL & STEPHANIE WATERMAN
Few partners in business are also lifelong friends, but Steph Waterman and Kaz Bell—founders of interior-travel stimuli feed The Stylephiles—are a providential exception. After buying and furnishing separate properties in Sydney’s eastern suburbs, the duo found themselves increasingly infatuated with interiors, decor and design. Harnessing the expertise of their ‘day jobs’— Steph was previously head of operations for one of Sydney's leading interior design firms and now consults across a number of leading brands providing specialist sales and marketing services, while Kaz is group marketing director for Ministry of Sound—they quickly developed a multi-platform initiative to feed their aesthetic obsession, a super edit of created and curated content spanning Instagram, Pinterest, Facebook, and most recently, their website thestylephiles.com.
In three years, the two have amassed a ravenous, highly engaged following; The Stylephiles’ fans ardently comment on, swap and extend the life of content, from travel guides to heavenly greenhouse bedrooms, to practical home storage solutions. The strong global readership reflects the founders’ own lives. With Steph now based in New York and Kaz in Sydney, they’re perfectly poised to pick up on micro-trends in local markets, ensuring their edit is timely, nuanced and internationally irresistible.
It’s best to view The Stylephiles outside preconceived boundaries. As creators of new content, social influencers, design authorities and young businesswomen, the potential for events, collaborations and cross-platform partnerships is vast. That’s why, perhaps, Shangri La spa Chi, QT Hotels and Resorts, The Old Clare and Merivale—among others—have already engaged their expertise and audience. Some people just have it.
Instagram 104+K + blog
Hermione Olivia is a globe-trotting nomad, an ultra-stylish member of the high flying set. Her sophisticated blog is an edit of all that’s covetable in fashion and travel, with guest appearances by other influencers like Nadia Fairfax and Sigourney Cantelo. Attentive followers relish her take on what to wear in far-flung and often undiscovered locations.
With a decade spent working for luxury brands, London-based Olivia has been well primed to work with the best of them online. Featured by the likes of Harper’s Bazaar US as a jet-set travel account to follow on Instagram and Vogue Australia, Hermione is also a freelance travel correspondent. She’s an experienced, savvy businesswoman with an insightful approach to the ‘globalista’ phenomenon.
Instagram 51.5+K + Facebook 2,297 + Twitter 6,325 + Blog
Natalie Hayllar is a consummate connector. No one unites complete strangers in quite the same way. Founder and editor of Eat Read Love - a chic digital platform for the travel and food obsessed - Hayllar produces smart, on-trend and accessible content that invites readers to experience the good life. In 2013 she launched a successful pop-up dinner series, a means to cement relationships with a highly engaged following.
Hayllar is in-demand as a host, entertainer, photographer and mother. She manages the Sydney community gatherings for slow-living bible Kinfolk. She’s a presenter at Vivid and blogger events, and frequently interviewed in print. In Eat Read Love, Hayllar has crafted a multi-sensory, cross-platform perspective on beautiful experiences, with wide appeal.
Natalie was recently named #2 in the Top Ten Australian Instagrammers for interiors by Press Loft and Top 100 Australian Bloggers for Kidspot Voices 2015 Program.
Instagram 12K Facebook 2,582 Twitter 1,643 + Blog