THE NEED TO CULTIVATE POSITIVE BRAND INFLUENCE HAS NEVER BEEN SO PRESSING.
The competition is infinite – their messages relentless. In the current market, the tactic of many is to shout; assuming the quantity of output guarantees a result.
We know consumers of high-end lifestyle products require a different approach. In a word, they seek something better. They demand discerning and intellectually nourishing content that resonates on a deeper level. A travel or epicurean experience that connects them with their tastebuds, with their bodies, and with other people.
Wanderlust Union works intimately with clients, brands and influencers across multiple platforms, building strong, unexpected content that ignites relationships throughout the customer lifecycle.
We are for pragmatic and generous gestures that deliver, both on audience engagement and commercial imperatives.
Every project is individual – and we relish in the details.
“If I only had two dollars left, I’d spend one on PR”
STRATEGIC COMMUNICATIONS AND PUBLIC RELATIONS
Through a pragmatic approach to media and public relations, we ensure your brand secures esteemed earned media, across every relevant touch point. Wanderlust Union guides clients through the full circle: paid and owned media inspires shared media, with measured flow-on effects to earned media coverage.
BRAND PARTNERSHIPS
Your business doesn't exist in a vacuum. Every day it comes into contact with competition – but also with hotels, wineries, restaurants and tastemakers whose influence can be leveraged to mutual advantage. Wanderlust Union makes those crucial connections a reality.
CONTENT GENERATION AND MARKETING
Service is a watchword for modern luxurians – and it’s a concept that goes beyond in-person communications. We work hard to certify owned media is highly responsive, bespoke, intuitive and shareable, facilitating easy discoveries through search and social channels. Innovation begins at home.
Some previous projects include:
Sailing in Style, Hamilton Island ‘HAPPY’, Ultimate Instameet, We Are Handsome: Return 2 Paradise.
DIGITAL INFLUENCER MARKETING
The success of travel, luxury, dining and lifestyle brands are increasingly shaped by digital influencers. We guide affiliations-subtlety and authenticity is key -building beneficial partnerships that feel almost serendipitous for both our clients and influencers. We harness an enviable black book of digital influencers to amplify messages and reach new consumers.
SOCIAL MEDIA STRATEGIES
With award-winning expertise in social media activations, director Sophie Baker is constantly employing social networks to the advantage of brands. Rapidly ascending platforms are used to proliferate your messages and grow communities, from the ground up.
OTHER SERVICES
Other services include: Press office, bespoke and media events, product launches, experiential consumer events, partnerships & promotions, branding & creative production, VIP & celebrity relations, ambassador programs, profile building and famil management
